Joanne’s love affair with interior design began at Bloomingdales…
Joanne grew up on the Upper Eastside of New York City with her parents and her three sisters.
As a young girl, Joanne would visit the iconic furniture department at Bloomingdales with her mother, a real estate investor and interior decorator, spending hours on Thursday evenings moving through the rooms and appreciating the vignettes.
During her teenage years, Joanne and her mother would walk to Ralph Lauren’s store inside the Rhinelander Mansion, and visit the Kips Bay Showhouses, imagining life in beautiful, comfortable environments, appreciating the creativity, quality and warmth architects, craftspeople and designers brought to life in these imaginary rooms around Manhattan.
Real estate, architecture and design were in Joanne’s blood from the very beginning and led her into an exciting life as a real estate professional in her twenties in the heart of the city, and into the arms of her soul mate and husband of twenty years.
While attending Marymount Manhattan College in 1984, Joanne joined M.J. Raynes Inc., a Real Estate Development Firm where she worked until 1990. During those years working at the Madison Avenue headquarters, she specialized in sales and marketing for the growing development projects that included the conversion of the MacArthur Foundation properties, and the Bing & Bing residential properties from rentals to cooperatives.
Working side by side with Public Relations Firms, Ad Agencies, Architects and Developers, Joanne quickly developed an interest in working with the public. While obtaining her real estate license in the evenings, Joanne would work at the company’s sales offices on weekends and show customers through vacant and model apartments. She quickly developed a knack for working with upscale clients and was promoted to Assistant Director of Sales for the famous Lincoln Towers on Manhattan’s Upper Westside.
In 1990, Joanne joined The Sunshine Group, Ltd., a premier sales and marketing company that headed the most exclusive residential condominiums for developers in New York City. After contributing to several very successful projects, including the $450 million Trump International Hotel and Tower on Central Park West, Joanne was promoted to Director of Sales for the next 3 high profile projects: the conversion of the Mayfair Hotel to 610 Park Avenue Residential Condominium, the conversion of The Westbury Hotel to the 15 East 69th Street Residential Condominium, and the new construction condominium, Bridge Tower Place built adjacent to the 59th Street Bridge on First Avenue.
As part of marketing these five-star properties, Joanne worked with the city’s top interior designers and decorators retained for each property: from the public spaces to the model apartments and hotel rooms, Joanne became more deeply involved in every design aspect.
After marrying her soul mate Chris Marino in 1999, Joanne started a family and moved to Bergen County, New Jersey in 2003, leaving behind NYC after this very exciting and successful career.
As their three children got older, Joanne was ready to return to her passion, expressing it in a new way.
Rather than selling real estate she opened a design boutique in her summer home town of Lavallette, NJ
The Beach Home was born, created in a charming beach cottage that became instantly popular. That shop, and Joanne and Chris’ beach home, were destroyed by Hurricane Sandy, as were so many structures along the New Jersey shoreline.
After Sandy, Joanne opened a new shop, this time combined with her design studio where she continues to work with clients building and furnishing homes in historic Lavalette, Seaside Park, Ortley Beach, and Mantoloking, while also creating beautiful rooms and designing entire interiors in Franklin Lakes and her home town of Allendale, NJ.
She still loves retail and growing her following in Lavallette, and most recently providing her two oldest children to work alongside their mother in the shop, continuing the family tradition of design and the creation of comfortable, meaningful spaces including at the beach.
This summer marks the 10th anniversary of The Beach Home, which is now expanding to include full service decorating, design and retail, and the development with her team of more exclusive furniture and accessories under The Beach Home label.
“It’s an honor and joy to work with other families to create personal spaces where they can relax, enjoy summer and every season at the beach and make memories that last a lifetime. The Beach Home life is all about the love, and nothing makes me happier than experiencing the delight our clients feel when their rooms and homes, inside and out, reflect their joy when spending time near the ocean.”
Joanne de França-Marino
Retail store manager and junior designer
Retail sales associate and junior designer
operations and logistics